Meet SF’s Social & Savvy Lauren Helm

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Always polished with a hint of edge.  

That’s what I think of every time I see Lauren Helm– and her on-point witty humor. One of San Francisco’s “it” social, stylish, and savvy twenty-somethings, it’s no surprise that her closet and bedroom intersects this very idea of classic with a twist. Which is why we picked her to be our “sought after” closet to feature this month!Screen Shot 2015-04-29 at 1.34.26 PM Straight out of a vogue editorial, her room is set to perfection. High wood-beam ceilings go 15ft high, a cozy fur found from an antique market in Stockholm is tossed elegantly across her bed and romantic candles are lit everywhere. It’s absolutely stunning. Screen Shot 2015-04-29 at 1.26.59 PM Her favorite designer is Alexander Wang. Known for his urban designs, this city girl knows exactly how to layer and put an outfit together. Never boring, always sophisticated, here’s a peak:Screen Shot 2015-04-29 at 1.27.30 PM

How do you accessorize.

I have two favorite items that I always wear. Two pearl strands that my mom gave me, and this Philip Lim necklace. I got it in college, freshman year, on shopbop.

When did you know you loved fashion?

When I found out about Gilt…everything escalated.

Lauren Helm Style Lend
Lauren’s Style Lend Closet

What you’re reading.

Slouching towards Bethlehem…short stories about the Bay Area and a portrait of SF in the 1960’s. I just read about it in Vogue.

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Most eclectic piece in your closet.

My Louis Vuitton loafers. I bought them at a consignment store in LA. My sister made fun of me for getting them, but now that they’re back in style…I even wear them to work.

Fashion words to live by.

Definitely quality over quantity. I would always rather have a few nice things a season than a bunch of random stuff. Each season I’ll get a couple every day pieces, but then focus on more bold/fun items.

3 fashion/beauty essentials for SF living

  1. Booties- Perfect transition for day to night out in SF.
  2. Sunglasses- Can instantly spruce up any outfit, my new favorites are Barton Perreira.
  3. Leather jacket/ blazer- have way too many colors and styles.
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Shopping habits (do you shop online, flash sales, in person)?

Almost always online, in SF it’s hard to find a lot of time. I’m really good about finding great price points without spending a lot.  The only time I do shop in person is when I’m traveling. I love stopping in all the local boutiques because you can find great pieces you couldn’t find anywhere else!

Favorite brands and designers?

First and foremost, Alexander Wang– eclectic and fun. Carven–newest obsession, especially this romper. Acne and Helmut Lang– street style chic. Equipment– the best shirts! I love checking out consignment stores every now and then to find cool, vintage pieces. Screen Shot 2015-04-29 at 1.41.18 PM

Events you like to go to (can be from brunches, napa trips, to galas)

Saturday usually starts with brunch and a new reason to celebrate, whether it’s a birthday celebration, showing a friend from out of town the city, wine country, or going to watch the Giants. I’m a huge foodie so every couple of months my friends and I will choose a new restaurant in the city which makes it fun to experience together.  Love going to events- anything that requires a new dress.  I’ve been trying to explore outside the city more too, the Bay Area is so pretty!  Spent the weekend in Stinson exploring recently and it was great to get out and get some fresh air.

Your fashion motto

Be comfortable and be yourself, but don’t be afraid to take risks! (aka like this romper below)

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Most recent purchase

Barton Perreira. sunglasses and a vintage pair of Chanel ballet flats

Why do you like the concept of renting vs. buying?

Easy- the price!  You want each event to be special with a new dress, and with Facebook and Instagram, I want a variety, if you’re going to be photographed! Facebook and Instagram, I want a variety if you’re going to be photographed! Screen Shot 2015-04-29 at 1.26.13 PM

Download new Style Lend app here and shop lauren’s closet!

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