beautiful, classy, and intelligent
Say hello to our Renter of the Month, San Francisco’s Jessica Kate! OG is an accurate nickname as Jessica started renting from Style Lend from the very start. Literally, out of our CEO Lona’s closet. 😉
We love her because her intelligence and beauty are equally on par. For the last 8 years, this stylish girl has worked as a psychotherapist.
Jessica recently showed us her gorgeous apartment in the center of Pacific Heights. With stunning views of the golden gate, and an adorable balcony where she has her morning coffee, we couldn’t stop taking photos. Her decor is a mix of Vogue/Restoration Hardware.
Take a peek into her home and see which Style Lend pieces are her favorites to rent.
WHERE DID YOU GET INSPIRATION FOR DECORATING YOUR HOUSE?
I like simplicity with a few pieces that stand out. I prefer neutral colors and hues. I wanted to contrast the old world San Franciscan architecture of my apartment with modern, contemporary furniture/pieces and use artwork to bring in sparks of color.
Shoes. Jessica’s main fashion addiction. Alexander McQueen being one her favorites.
We’re dyingggggg over this chandelier!!!
when did you start renting from style lend and why?
I began renting from Style Lend during it’s early days – basically as soon as I found out about it – I loved the idea that it was local, easily accessible and the renting options were very compelling….after my first rental, I was hooked and have been since.
I don’t always plan shopping – it often “just happens” however my go to’s are Net-o-Porter, Revolve, ShopBop.
I love Vince for day to day wear – simple/clean looks.
Frame denim is my new favorite for jeans – the fit is amazing, I especially love their distressed denim.
I love Valentino shoes, more of an edge – I just recently purchased the Valentino Rockstud pumps (for rent on our app), in love with them. I’m also a big fan of Chloe and Stella McCartney.
what are events you like to go to?
I travel quite a bit, lots of weekend getaways – Laguna beach, NY, Napa. I attend a variety of events- park days at Mission Dolores to music festivals to galas. In the last 1.5 yrs, I’ve rented dresses/pieces for Art Basel in Miami, Hawaiian vacations, weddings in Steamboat Springs Colorado and Sayulita, Mexico, NY Fashion Week and NYE in SF.
WHY DO YOU LIKE LIVING IN SF?
I love how SF/Bay Area has a bit of everything within reach – mountains, ocean, snow, beaches. I love how each district offers something unique and entirely different than its neighboring area. Great food, dynamic people, fashion and culture.
What would be your “dream item” to rent on style lend?
My dream items are often the designer dresses that I wouldn’t necessarily buy but would love to wear, and certainly rent to wear! I also love the idea of renting jewelry for the same reason.
why do you like the concept of renting vs. buying?
I like the concept of renting vs buying, particularly for dresses, because often you want to wear something new or that you haven’t worn yet and renting allows you to do so in a way that’s easy, accessible and affordable!