Mara Hoffman

It’s the end of May, and there’s no better way to end our brand appreciation month than by featuring Mara Hoffman.  As we get ready for June, there’s no other brand we’d rather be wearing.

These fun and colorful pieces are absolutely perfect for warm weather and will definitely put you in the mood to play with prints this summer.

These are all the pieces we’ll be wearing in June (and the rest summer).  Check them out and be sure to visit our website to see all of our Mara Hoffman items available for rent!

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Rainbow Bird Dress, $30/week

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Ananda Cut Out Maxi Dress, $31/week

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Model Fitted Midi Dress, $33/week

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Leaf Linen Crossover Dress, $34/week

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Cutout Midi Dress, $33/week

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Multicolor Printed Open Back Mini Dress, $35/week

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Tribal Print Mini, $30/week

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Dashiki Beaded Georgette Dress, $45/week

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Mini Dress, $35/week

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Wrap Top Dress, $28/week

All of these dresses are so versatile and absolutely perfect for any summer occasion, whether you’re heading to the park, a picnic, or the beach.  Head on over to our website to rent them all!

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Helmut Lang

Known for minimalism, Helmut Lang was staple brand in the late to early 90s.  With the revival of 90s style has also come a renewed sense of appreciation for Lang’s designs.

It’s been over a decade since the designer left the brand but his influence is still felt today in the fashion world–did you know he was majorly responsible for the popularity of NYFW when he decided to show his collection before other European designers?

However, the brand carried on without the designer and has consistently brought out new and innovative yet minimal collections.  So we dedicate this week to Helmut Lang, and here are some of our fave pieces from the brand (all available to rent on our website):

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This leather fitted gown is what dreams are made of!  Where it for your next formal event or a date night when you’re feeling a bit bold.  We recommend pairing it with a thin belt emphasize the waist.

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We’ve got our eyes on this sexy tribal maxi! It’s absolutely perfect for spring and summer.  Pair it with a simple shirt to keep the focus all on the print, and throw on a leather jacket for a great night-out look!

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This Gray Gradient dress, with its slightly asymmetrical neckline and silky texture is the perfect go-to for summer.  Just throw on some sandals to run errands, or don your favorite heels for instant glamour.

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Going out for cocktails? This draped dress is a must.  It falls to the knee and drapes off of one shoulder for an unexpected touch.

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Asymmetric details are all the rage this season and this dress is right on trend!  Pair it with strappy sandals and some bright red lipstick for a fresh look for summer.

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The perfect combination of class and edge, we love this long sleeved little black number.  Pair it with booties and bold accessories to add some fun.

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The Into the Night dress features a beautifully detailed lace neckline and single sleeve.  Great for any occasion where you want to feel sexy and modern.

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Sleek and professional, this ruched dress features a v-cut neckline and slight asymmetrical hemline.  Pair it with the Bunker bag (pictured below) for a modern and lady like daytime look.

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What are some of your favorite Helmut Lang pieces!  Let us know and be sure to check out our website and app to rent all of the items featured here.

Meet Melissa, the Founder of Riley Versa

Hey Style Lend girls, allow us to introduce you to Melissa Urfirer, our featured lender of the month!  Born and raised in NYC and immersed in the fashion world her entire life, Melissa decided to launch Riley Versa, an innovative line of handbags, which are available to rent on Style Lend!

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What makes Riley Versa so unique?

Well, it’s the ultimate versatile bag you can dream of.  These gorgeous leather bags allow you to change the covers and turn your neutral day bag into a striking and bold evening bag.  Riley Versa’s interchangeable magnetic covers allow you to be boldly VERSA-tile with your fashion choices at all times.

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Can you tell us a little more about your fashion background and what made you decide to start your own line?

My grandmother is the ultimate fashionista, so I’ve always loved fashion.  I learned more about the industry interning at Conde Nast’s W Magazine and Saks Fifth Avenue, but my idea to start my own line came from a personal desire for the product!

It all started on a trip to Miami; I packed a brightly printed clutch for the weekend and didn’t realize until I arrived that it clashed with everything else I had packed! I had one of those “wouldn’t it be great if…” moments, and decided to actually make it happen. I knew I wasn’t the only person who wanted a bag like this, and other women would appreciate having a bag that gave them the flexibility to instantly transform their look.

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Riley Versa is where luxury and convenience intersect. It’s perfect for the jet-setter; the woman who travels for work or pleasure and cannot pack multiple bags but can pack multiple covers. Riley Versa’s streamlined approach saves valuable suitcase, closet and drawer space – covers are infinitely easier to store than bags!

Riley Versa also spares you the hassle of transferring the contents of your bag when switching purses. I’m constantly leaving a credit card in one bag, and a lip-gloss in another, but with Riley Versa bags I can leave all of my belongings in one bag, and simply swap the cover for an entirely new, versa-tile look.

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How would you describe your style?

Classic with a twist. I love starting with jeans and a white t-shirt and then adding some fun pieces – bright shoes, a funky necklace, a leather jacket…and most importantly a Riley Versa bag!

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Other than Riley Versa, what are your favorite brands and why?

Zimmerman, Self-Portrait and FRAME. I think both Zimmerman and Self-Portrait masterfully mix delicate feminine details with bold sexy ones. Both brands create pieces you slip on, and just feel great wearing. And I live in my FRAME jeans. I have FRAME ‘Le Color Rip’ Skinny Jeans in both black and white, and they are wardrobe staples. I swear The Sisterhood of the Traveling Pants was written about them – they look good on everyone!

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What are the essentials you carry in your Riley Versa bag?

My wallet, tic-tacs, sunglasses, and Aquaphor – in case you can’t tell, it holds a lot!

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What are your favorite things to do in NYC?

I love walking around and exploring new areas, trying new restaurants and checking out new boutiques. And now that the weather is nice, I love packing a picnic lunch and spending the day at the Great Lawn – enjoying the “great outdoors” New York style.

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Anything exciting in the works for Riley Versa?

Yes! We are releasing two new covers a new style bag this summer.

Thank you Melissa for talking to us and giving us so much insight into your business! Go to our website or app to check out all of Melissa’s items, including her amazing Riley Versa handbags!

Meet Our Lender, Amy Chan!

Hey Style Lend girls, allow us to introduce you to Amy, our featured lender of the month! Amy is a super stylish marketing officer by day and a Carrie Bradshaw-esque relationship columnist by night (check out her website here).  Be sure to check out all of Amy’s fabulous items for rent on Style Lend

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When did you start renting/lending from Style Lend and why?

I started renting and lending on Style Lend because it’s the perfect solution for the woman who’s always out and about at events and functions. I can feel fabulous in a new dress for each event without breaking the bank and harming the environment. I can access brands that would normally cost too much to own. And with lending my items, instead of having my accessories collect dust, I can earn money without any hassle.

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Shopping habits (do you shop online, flash sales, in person, etc.)

I enjoy both shopping online and in person. I love shopping for other people.

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Favorite brands/designers and why?

I adore Club Monaco because the stores are so pretty and I feel happy every time I walk in. I splurge on accessories and shop at stores like Aritzia, Rag and Bone and Zara for clothes. You can usually find me in my Nike Sky High Dunks in the day, and then a pair of heels at night. I’m known to mix my sneakers with dresses.

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What are your favorite things to do in NY?

Having a coffee with great company or reading/writing in a cafe is my favorite thing to do. I love to bike around the city, host dinner parties, play ping pong and hang out at SPiN, dance and I’m also obsessed with book stores and psychics.

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Can you tell us a little blurb about your background, job, and how long you’ve lived here?

By day, I’m the Chief Marketing Officer of SPiN, a ping pong social club that was co-founded by Susan Sarandon seven years ago. By night, I am a relationship columnist.  I have an online magazine http://www.JustMyType.ca where I study the psychology behind lust, love and desire. My work has been referred to as “a scientific approach to that of Carrie Bradshaw”. I’ll take it. =)

I’m from Vancouver, Canada originally and I’ve been in NYC for two years. In my former life, I was a luxury hotel reviewer and was immersed in the luxury hospitality industry in both marketing and PR.

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What is your fav styling undertaking? Maybe burning man?

Burning Man! I love how creative you can get with the outfits. Last year was my first year and my home became a costume factory! I had different looks for day and night, whatever my mood matched, I had a cool outfit to go with it.

(For anyone who doesn’t know, Burning Man is an annual gathering that takes place at Black Rock City, Nevada.)

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What do you love most about being a relationship coach?

I feel that by understanding more about the psychology and science behind why we behave and feel the way when it comes to love, we can have healthier relationships with ourselves and consequently, with other people. A broken heart is like a weapon – if you leave it wounded, you only continue to hurt others and inflict pain. Hurt people hurt people. If I can help even one person, feel a little less alone, a little more understood in the matters of the heart, to me, that is success. I’ve had mothers email me to thank me for helping their daughter’s self-esteem, I’ve had countless people reach out to tell me how my words made them feel less shame and less alone. That is such a gratifying feeling.

How would you describe your style?

My style can be best described as feminine, sophisticated with a touch of edginess. I’ll take any chance to wear a dress because that’s when I feel the most beautiful. My style doesn’t take a lot of effort, I throw on whatever fits my mood. At the end of the day, it doesn’t matter what you’re wearing or what label you’re sporting, style comes down to how you carry yourself.

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One thing that would be your “dream item” to rent on Style Lend?

My dream item to rent would be a dress from Valentino or Jason Wu.

Why do you like the concept of renting vs. buying?

I like the concept of renting because you can save money, you save the environment, you always feel like you’re getting something new and you don’t have to feel the guilt about wasting so much money on clothes you’d only wear a handful of times.

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Thank you Amy for taking the time to chat with us and letting us into your closet!  Check out and rent all of Amy’s items on our website and app, and don’t forget to enter our AMAZING giveaway!