Styling with Katelyn Johnson

Meet our fashion stylist, lender + renter of the month, Katelyn! Strutting through showrooms, photo shoots, and art school, this stylish girl is making her way up in the fashion industry. After hearing about Style Lend from one of her models during a photo shoot, Katelyn has been an active lender and renter on our app! Take a look at our fun day exploring Katelyn’s neighborhood and cute home!


 Can you tell us a little bit about yourself?

I grew up in a modest town north of Sacramento, studying ballet from the age of 3 until 20. I picked up photography in high school and there found my second love. I would combine ballet, fashion, portraiture, and landscapes as the subjects of my photos. After graduating high school I took a little time off before university to work in an office. While there, I finally realized I wanted to pursue fashion. I moved the Bay Area 4.5 years ago, and have gotten to do just that! I still take a couple ballet classes here and there, and now let other people do the photography for me while we collaborate on the artistic direction. I am now assisting at Artists Services, and look forward to moving to NYC next summer!


When did you start renting/lending from Style Lend and why?

I started renting from StyleLend about 2 months ago, as a way to rent special pieces for events, but also to rent wardrobe for photo shoots as I’m a commercial and editorial stylist for ads, music videos, and magazines. I lend because I’ve collected some exciting pieces that I don’t always get to wear, and want to share the excitement with others in my city.


What do you love most about being a stylist?

What I love most about being a stylist is definitely the creative aspect. Most of what I do is getting to run around to scout gorgeous clothing, props, and locations. I get to put it together and create something from scratch with other talented people who each have their own impressive backgrounds. I’m fascinated with the many places from which style can draw inspiration, and how we use it to tell our stories. The designers have produced their visions, now stylists and photographers get to put that onto a person in a scene, extending that portrayal of a world – either actual or aspirational.


What is your fav styling assignment you’ve had?

My favorite styling assignment I’ve had was actually one that started out not as wardrobe styling, but as prop styling! The photographer was a new contact at the time, and wanted to test out my skills before committing to a full fashion editorial. As we got to know each other and developed our ideas together, we became more trusting and pulled out a great concept from unknown parts of our creativity. It became a rather dark series actually, but I think it was a turning point for me that really helped me find my signature aesthetic.

The series touched on inspirations from dutch baroque still life, from ideas of memento mori, and the relationship between child and mourning mother. Although I am not religious and nor was the concept, it was from this that I drew the title, “Pietà,” after the pose of Virgin Mary holding a crucified Jesus. It included such pieces as a cow fetus, a taxidermied snake, ostrich eggs, classical sculpture, and a vintage monkey fur jacket. We shot it on a large format camera with 4×5 film slides. The tones and textures developed so rich and smooth, just dreamy. You can see it at

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Fav designers/brands?

If we’re being so ambitious here, as we should be when it comes to something as fun as fashion, I really love designers like Proenza Schouler, Haider Ackermann, Mary Katrantzou, Prada, Peter Pilotto, Dior, Lanvin, and Balmain. I love the detailing and unique materials of Proenza, with it having a deconstructed but refined aesthetic to it. Haider Ackermann is one of the best in color and draping in the industry, and the complex patterns of Katrantzou or Peter Pilotto always get me. I hope to one day get to own such pieces, but for now I stick to something slightly budget-friendly, like Opening Ceremony, MSGM, Self-Portrait, Three Floor, Miista, 3.1 Phillip Lim, No. 21, Sandro, Derek Lam, and C/MEO. I love and encourage color, pattern, and embellishment, so very rarely will you catch me in head to toe black, or without a piece of Alexis Bittar jewelry.


How would you describe your style?

I feel like I’m a mix, maybe on opposite ends. I can go super minimalist with clean, tailored lines, or maximalist with too many colors and details. I love asymmetry in either case – a sleeve missing here, a cut-out there, a pattern on this shoulder, or a panel of fringe or ostrich feathers splashed across a shoulder. More often than not, my background in classical ballet heavily influences my style, as it did in my editorial. Its romanticism and femininity usually manage to sneak in somewhere. The movement of the clothing is really important to me.


What would be your dream item to rent from Style Lend?

One of my dream items to rent would likely be something mentioned among my favorite designers. However, there is a beautiful Cynthia Rowley tasseled cocktail dress for rent on the SF StyleLend (from lender Paula Lam). It’s a gorgeous mix of black, royal blue, eggplant, and gunmetal. Asymmetrical, of course, sleeveless mini with a crew neck. I need to create an opportunity to wear this!

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Why do you like the idea of renting/lending VS buying?

Renting vs buying is a great way to save money on buying a piece for a special occasion while also letting you connect with others in your area! For lenders it’s really a nice way to get a little return on some pieces you’ve invested in, and I like to use it for my shoots because SF is sadly short on showrooms (a typical resource in the fashion photography industry). It’s so nice to be able to have more access to beautiful clothes you might have seen walking the runway or may not typically be in your budget, making something you’ve dreamt of wearing a reality!

We want to give a huge thanks to Katelyn for inviting us over and letting us into her stylish lifestyle! Every item worn by Katelyn can be rented on our app!


Meet our lovely lender, Laura Dannels!


We’re so excited to introduce you to our featured lender, Laura! She has an amazing sense of style that has developed over her years of traveling and moving. Laura is originally from a city nearby Lake Tahoe, she then moved to Sacramento, Texas, and she is now continuing her adventure in SF! We are certain Laura is the best dressed woman working in Leadership and Organizational Development – who wouldn’t want to dress like her to work?! Lucky for us, Laura brought an entire suitcase full of fashionably chic outfits to our photo shoot!


when did you start renting/lending from style lend and why?

My closet has always been a “style lend” concept. I also have so many formal dresses my friends have been calling me to borrow items for years. When I found out Style Lend existed (it was posted in a gala Facebook event) I was so excited! I brought a handful of dresses over and have been continuously adding items. I buy so many beautiful gowns and unique dresses that can only be worn once or twice. Style Lend is a great way to get back some money spent on dresses and also still keep the ones I’ve fallen in love with.


fav go-to outfit?

My favorite go-to “look” would definitely be long dresses. This is one way to really complement my height (I’m 5’10). Maxis, Gowns and stunning strapless numbers always seem to call my name! Long dresses really accentuate different body styles and really make a women look elegant.

what are your shopping habits?

I am definitely an “in person shopper” unless it’s for a brand I wear all the time. The great thing about Style Lend is that if you know your size in a brand like BCBG it’s so much easier to order! Also, it’s important to know what looks good on your body style. I have broad shoulders and a large bust, so it can be tricky to find the right fit.


We LOVE this BCBG fringe suede skirt! Rent this entire outfit on our app!Laura_MG_0009_v11

FAV brands or designers?

My favorite brands are definitely Alice and Olivia (because its very flirty/girly), Maje, Sandro and Theory. I wear a lot of black so Sandro always seems to have something that’s sophisticated and classy. Other favorites are MARC by Marc Jacobs because its cool and a little edgy and an easy standby is BCBG, or even better yet their Runway collection.



where do you get inspiration for your outfits?

The outfits I chose for the photo shoot really show my eclectic fashion taste. However, they also highlight easy go-to outfits for running around San Francisco. With fall coming, I am really excited about earth tones, leather and anything with fringe! Also, since SF is cold I always try to style my outfits with some sort of jacket or sweater top.


how would you describe your style?

My great grandmother was a NYC suit buyer in the early 1900’s and my grandmother was the most fashionable women I ever knew. Even into her 80’s she was always dressed to the nines with the perfect outfit and accessories. She read Vouge religiously and when I’d shopping with her in NYC. The stores even knew her by name! I can hear the staff and Neiman Marcus greeting us to say “Welcome Mrs. Jampol”. I can still remember going into her spectacular closet and seeing row after row of beautiful designer shoes, handbags and unique coats.

I’ve always felt that fashion was the best way to express myself and there’s nothing I love more than hunting down the perfect outfit. I definitely don’t stick to one style and I consider myself a fashion realist – there’s a perfect out fit for every event! My looks range from preppy or bohemian to rock glam, vintage, sporty and sometimes flirty fun.

what would be your one “dream item” to rent on our APP?

I am definitely a realist and wouldn’t feel comfortable spending a few thousand on a dress for a one time event, so having Style Lend would allow me to rent gowns like a beautiful Marchesa Notte.



What are your fav things to do in sf?

I really enjoyed volunteering my time with organizations throughout the community. Because of my volunteering, I tend to go to a lot of charity events, galas or auctions (hence I always need nice dresses). I also love to get away on the weekends to wine country or down to Half Moon Bay.

WHy do you like the concept of renting vs. buying?

I love the concept of lending out clothing because I like to stay current every season and there are pieces that I LOVE but I just can’t wear very often. Lending them allows me to keep them around for when I want them but still make some money on the side in a very pricey city.


We had an amazing time getting to know Laura and her amazing closet! You can rent every item Laura wore from her closet on our APP! She has the best outfits for the best prices!

Say Hello to Nupoora!

Meet Nupoora! This talented woman has amazing taste in fashion, home decor, and art. Originally from Seattle, Nupoora was doing Beauty Marketing for Nordstrom. She now works at a startup called! She’s making an impact on our world by doing something she loves.


what is UDEMY.COM?

I decided to take a leap back into the startup/tech world and joined an incredible mission-driven education company called where we’re helping democratize access to education. Right now, we have over 7 million students in 190 countries, and I’m incredibly proud of how far we’ve come over the past year! There is nothing more satisfying that waking up everyday and going to a job you absolutely love.


Nupoora recently invited us into her creative and unique apartment for a fun photo shoot! In her home, Nupoora creates her beautiful work in her personal art studio!


WHere did you get inspiration for decorating your house?

I’ve wanted an art studio apartment for as long as I could remember! I’ve been pinning art studio inspiration images, and extracted my ideas from there! There’s also nothing like the Renegade Craft Fair to make you want to deck out your place like an Anthropologie window display!



I am an artist. It’s a statement that’s taken me a while to accept. started as a small passion project and became a full fledged small business for my artwork. I’ve been painting and drawing since I was little, and this year, I finally decided to make something of it. 100% of the profits from my artwork goes towards microloans for women in other countries through sites like I am lucky enough to have a wonderful full time job, so this website is my way of trying to make an impact while still doing something I love.


WHat’s your fav painting you’ve ever done?

My favorite painting is called “Sun on my cheek”. It’s a watercolor and pen painting I did late one night a few days before I launched my website. My dear friend just purchased the original, so I know it’s in a safe and loving home 🙂


When did you start renting/lending from style lend?

I started using Style Lend about a year ago after two of my close friends showed up to dinner casually donned in some Alexander McQueen dresses they rented from Style Lend!

WHy do you like the concept of renting vs. buying?

Let’s face it, San Francisco is expensive; we can’t afford to be shopping 24/7, and in addition, we have to be doing our part, no matter how small, to recycle and re-use!


do you have any shopping habits?

I tend to boutique shop online and pop into retail stores when I’m hanging out with my sister!

fav brands/designers? why?

Dream Designers: Zuhair Murad, Elie Saab, Preen, Sophia Webster, Peter Pilotto, Aquazurra, Atelier Versace
Designers for Everyday: Aquatalia Boots, Jason Wu skirts & dresses, For Love and Lemons, Stuart Weitzman pumps, DVF
Fast Fashion: Everything Zara, Aritizia, Jcrew, Urban Outfitters and local SF Boutiques

what’s your “dream item” to RENT on style lend?

Style Lend had a stunning deep emerald green Dior bustier dress a few weeks ago! I wish had an excuse to rent it :)!

We are truly inspired by Nupoora and her go-getter attitude! Visit and support her by joining to help women living in poverty around the world.

shop stylish closets and rent from style lend like nupoora on our APP!

Meet Jessica Kate–Style Lend’s OG!


beautiful, classy, and intelligent

Say hello to our Renter of the Month, San Francisco’s Jessica Kate! OG is an accurate nickname as Jessica started renting from Style Lend from the very start. Literally, out of our CEO Lona’s closet. 😉

We love her because her intelligence and beauty are equally on par. For the last 8 years, this stylish girl has worked as a psychotherapist.

Jessica recently showed us her gorgeous apartment in the center of Pacific Heights. With stunning views of the golden gate, and an adorable balcony where she has her morning coffee, we couldn’t stop taking photos. Her decor is a mix of Vogue/Restoration Hardware.

Take a peek into her home and see which Style Lend pieces are her favorites to rent.


I like simplicity with a few pieces that stand out. I prefer neutral colors and hues. I wanted to contrast the old world San Franciscan architecture of my apartment with modern, contemporary furniture/pieces and use artwork to bring in sparks of color.



Shoes. Jessica’s main fashion addiction. Alexander McQueen being one her favorites.


We’re dyingggggg over this chandelier!!!


“let fashion be an extension of yourself” – jessica


when did you start renting from style lend and why?

I began renting from Style Lend during it’s early days – basically as soon as I found out about it – I loved the idea that it was local, easily accessible and the renting options were very compelling….after my first rental, I was hooked and have been since.

shopping habits?

I don’t always plan shopping – it often “just happens” however my go to’s are Net-o-Porter, Revolve, ShopBop.

favorite brand/designers?

I love Vince for day to day wear – simple/clean looks.

Frame denim is my new favorite for jeans – the fit is amazing, I especially love their distressed denim.

I love Valentino shoes, more of an edge – I just recently purchased the Valentino Rockstud pumps (for rent on our app), in love with them. I’m also a big fan of Chloe and Stella McCartney.


what are events you like to go to?

I travel quite a bit, lots of weekend getaways – Laguna beach, NY, Napa. I attend a variety of events- park days at Mission Dolores to music festivals to galas. In the last 1.5 yrs, I’ve rented dresses/pieces for Art Basel in Miami, Hawaiian vacations, weddings in Steamboat Springs Colorado and Sayulita, Mexico, NY Fashion Week and NYE in SF.




I love how SF/Bay Area has a bit of everything within reach – mountains, ocean, snow, beaches. I love how each district offers something unique and entirely different than its neighboring area. Great food, dynamic people, fashion and culture.

What would be your “dream item” to rent on style lend?

My dream items are often the designer dresses that I wouldn’t necessarily buy but would love to wear, and certainly rent to wear! I also love the idea of renting jewelry for the same reason.



why do you like the concept of renting vs. buying?

I like the concept of renting vs buying, particularly for dresses, because often you want to wear something new or that you haven’t worn yet and renting allows you to do so in a way that’s easy, accessible and affordable!


DOWNLOAD NEW STYLE LEND APP HERE AND SHOP stylish closets like jessica’s!

Meet SF’s Social & Savvy Lauren Helm


Always polished with a hint of edge.  

That’s what I think of every time I see Lauren Helm– and her on-point witty humor. One of San Francisco’s “it” social, stylish, and savvy twenty-somethings, it’s no surprise that her closet and bedroom intersects this very idea of classic with a twist. Which is why we picked her to be our “sought after” closet to feature this month!Screen Shot 2015-04-29 at 1.34.26 PM Straight out of a vogue editorial, her room is set to perfection. High wood-beam ceilings go 15ft high, a cozy fur found from an antique market in Stockholm is tossed elegantly across her bed and romantic candles are lit everywhere. It’s absolutely stunning. Screen Shot 2015-04-29 at 1.26.59 PM Her favorite designer is Alexander Wang. Known for his urban designs, this city girl knows exactly how to layer and put an outfit together. Never boring, always sophisticated, here’s a peak:Screen Shot 2015-04-29 at 1.27.30 PM

How do you accessorize.

I have two favorite items that I always wear. Two pearl strands that my mom gave me, and this Philip Lim necklace. I got it in college, freshman year, on shopbop.

When did you know you loved fashion?

When I found out about Gilt…everything escalated.

Lauren Helm Style Lend
Lauren’s Style Lend Closet

What you’re reading.

Slouching towards Bethlehem…short stories about the Bay Area and a portrait of SF in the 1960’s. I just read about it in Vogue.


Most eclectic piece in your closet.

My Louis Vuitton loafers. I bought them at a consignment store in LA. My sister made fun of me for getting them, but now that they’re back in style…I even wear them to work.

Fashion words to live by.

Definitely quality over quantity. I would always rather have a few nice things a season than a bunch of random stuff. Each season I’ll get a couple every day pieces, but then focus on more bold/fun items.

3 fashion/beauty essentials for SF living

  1. Booties- Perfect transition for day to night out in SF.
  2. Sunglasses- Can instantly spruce up any outfit, my new favorites are Barton Perreira.
  3. Leather jacket/ blazer- have way too many colors and styles.

Shopping habits (do you shop online, flash sales, in person)?

Almost always online, in SF it’s hard to find a lot of time. I’m really good about finding great price points without spending a lot.  The only time I do shop in person is when I’m traveling. I love stopping in all the local boutiques because you can find great pieces you couldn’t find anywhere else!

Favorite brands and designers?

First and foremost, Alexander Wang– eclectic and fun. Carven–newest obsession, especially this romper. Acne and Helmut Lang– street style chic. Equipment– the best shirts! I love checking out consignment stores every now and then to find cool, vintage pieces. Screen Shot 2015-04-29 at 1.41.18 PM

Events you like to go to (can be from brunches, napa trips, to galas)

Saturday usually starts with brunch and a new reason to celebrate, whether it’s a birthday celebration, showing a friend from out of town the city, wine country, or going to watch the Giants. I’m a huge foodie so every couple of months my friends and I will choose a new restaurant in the city which makes it fun to experience together.  Love going to events- anything that requires a new dress.  I’ve been trying to explore outside the city more too, the Bay Area is so pretty!  Spent the weekend in Stinson exploring recently and it was great to get out and get some fresh air.

Your fashion motto

Be comfortable and be yourself, but don’t be afraid to take risks! (aka like this romper below)

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Most recent purchase

Barton Perreira. sunglasses and a vintage pair of Chanel ballet flats

Why do you like the concept of renting vs. buying?

Easy- the price!  You want each event to be special with a new dress, and with Facebook and Instagram, I want a variety, if you’re going to be photographed! Facebook and Instagram, I want a variety if you’re going to be photographed! Screen Shot 2015-04-29 at 1.26.13 PM

Download new Style Lend app here and shop lauren’s closet!

Featured Lender of the Month: Vanessa Pilar Minnis

When Vanessa agreed to be our featured lender of the month, we were over the moon! She’s got this whole cool city girl thing going on but still manages to be down to earth. We recently invited her to our office, told her to bring some of her favorite pieces and got to meet the girl behind one of our local fashion influencers on instagram, “Shop Save Sequin”.

Rent this Corey Lynn Calter Jumpsuit on Style Lend’s app, $48

#LILLYGATE She’s known for having a lust-worthy closet that’s filled with items from just about every price point. A lover of Target collaborations, Vanessa mixes luxe finds with chic items that won’t break a fashionista’s budget. I think that’s part of the reason why her followers are obsessed with her achievable looks. Vanessa recently told us about one of her most recent shopping experiences / purchases. The coveted Lilly Pulitzer collection from Target.

“Oh the few pieces I managed to scoop from the debacle known as #LillyGate …lol…Lilly Pulitzer for Target. What madness that turned out to be. I got lucky. I stayed up and waited out the website glitches and manged to get the few things I wanted. And truth be told, I love them all. Despite what critics say, I think the price point matched the quality just fine. I love Target. I love how I gave 0 effs about Lilly Pulitzer until Target announced a collaboration. Then it’s like suddenly I wanted whatever it was and I had too have it.”

Rent this Calvin Klein on Style Lend’s app, $38

Most Coveted That’s how Vanessa is. She’s a very smart goal-oriented women and when she wants something, she makes it happen. That’s how she got her coveted Miu Miu bag.

“Well, my favorite, my most cherished piece might have to be a miu miu bag I bought with part of a $5,000 gift card I got from Bloomingdale’s. I happened to win a style contest with Bloomie’s and they flew me out to New York, set me up in a hotel and gave me $5k to shop with in their flagship store. And so my lovely little miu miu bag entered my life. The bag is timeless, but I love that there’s a fun story attached to how I got it.”

SL_Apr23_Vanessa_033_v1 Rent these statement pants on Style Lend’s app, $20

Oh those expensive statement pieces . . . While Vanessa splurges on certain pieces, she’s smart about what she chooses to buy. She recommends that her followers,

“Invest in those statement pieces because it’s worth it. Yes, Zara is great. But a DVF wool, camel-colored trench coat is going to be there for you year, after year, after year.”

That’s why Vanessa loves the idea of Style Lend so much.

“Renting certain pieces gives you the freedom to actually save money for those investment pieces of which I spoke of above. OR pay your bills! Sometimes it’s hard justifying these ludicrous price tags for pieces we’re just going to wear once or twice. And I really like the idea of being a lender and lending out pieces I haven’t worn in forever but can’t bare to part with. Makes sense to me! :)”

Reader LOVE As successful as Vanessa’s blog, instagram, and Facebook is, she attributes her success to her fans and followers,

“My readers are awesome by the way. It’s all thanks to their enthusiasm for what I do that the blog continues to grow.”

We asked what she wanted to rent next…

“I’d rent out something from For Love & Lemons. As a blogger I’d love to shoot something of their’s. Who doesn’t love their whimsical lacey productions?!”

We hope to see a post featuring this soon from her! We know her personal touches will make it all the more cool!