Meet, Sherita!

We are so excited to share our StyleLend of the month: Sherita. She is talented, beautiful and has some awesome pieces to rent from.

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When did you start renting/lending from Style Lend and why?

I started renting with Style Lend last fall after I meet the CEO of the site/app at a Levo League event. I knew I had more evening wear than one girl needed and thought it would be a great way to make some extra money from gowns that I wasn’t wearing.

Shopping habits (do you shop online, flash sales, in person, etc.)

I am a huge online shopper! I find that when I am in stores, I get overwhelmed these days since I shop so much online. From flash sales, especially on Gilt to browsing the sales at NeimanMarcus.com, I am addicted.

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Favorite brands/designers and why?

Halston Heritage, DVF, Helmut Lang are definitely a few of my favorites. I like interesting cuts and draping and of course who can live without a DVF print!

What are your favorite things to do in NY?

I am big foodie, so dining out is on the top of my list. These days, when I am not auditioning or blogging, relaxing on my rooftop is the perfect end to my day.

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Can you tell us a little blurb about your background, job, and how long you’ve lived here?

Originally from Detroit, I went to Loyola University in Chicago where I studied Finance and International Business.  On the contrast, most of my life has been spent in front of the camera. I have been modeling since I was 15 and am currently an actress, model & Host- In addition to running my blog, Busy Wife Busy Life. I have lived in NYC for over 10 years and it’s where I call home.

What is your fav piece of content you’ve created for your blog?

Even though I love giving fashion & style advice, like in my 7 Habits of Ultra Stylish Women, I would say some of my favorite content are my finance posts. Being able help people be more mindful of their money, is something that never goes out of style.

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What do you love most about being a model?

Being able to work with a variety of people and play different characters/roles is one of the best things about my job. I loath monotony, and being an actress/model gives me the chance to do something different everyday and that is what I love the most.

How would you describe your style?

My style is very contemporary, yet classic. I love interesting cuts and styles but at the same time a great blazer, paired with a white t-shirt and jeans has my name all over it. It really depends on my mood- I am not afraid of color or prints! My go-to’s consist of a lot of pants and dresses – maybe I will call it uptown, meets downtown chic.

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One thing that would be your “dream item” to rent on Style Lend?

Well, I definitely wouldn’t mind carrying a Chanel bag, but dishing out a few thousand on a handbag is not my thing (yet). I would love to rent one and just carry it for a few days straight. Lol.

Why do you like the concept of renting vs. buying?

I did a post about How Renting Your Wardrobe will really change the way you shop, this was even before I discovered Style lend. I think investing in quality pieces is the perfect way to build a lasting wardrobe, but sometimes you just want to have fun with your clothes. Renting gives you the opportunity to try new trends, experiment with colors you wouldn’t typically wear or just be someone completely different.

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As you can see we had so much fun shooting in her neighborhood! Check out Sherita’s lifestyle blog: Busy Wife, Busy Life (www.busywifebusylife.com) and go rent her style!

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For Love and Lemons

We’re showcasing our love for designers and brands this month, and we decided to start out with one of our new favorites: For Love and Lemons.

The designs of this brand are instantly recognizable for their unique use of lace and embroidery.  It is bohemian yet feminine, and dainty yet modern.  We’re obsessed!

These are some of the classic For Love and Lemon styles: delicate mesh cloth with strategic lace overlay skin.  They push boundaries by transforming lace (something often viewed as conservative) into a garment that is daring and unconventional.  We absolutely adore all of these dresses and they are available to rent for as little as $35/week.

These maxi dresses perfectly embody that bohemian vibe while still being totally chic.  The best part, they’re available to rent for as low as $30/week.

Then of course, there’s the mini dresses.  We love these because they’re so ultra-feminine, and range from sexy to sweet.

Shirts, skirts and bodysuits.  We love that you can pair them together, or mix and match.

Check out all of our For Love and Lemon items on our website or app!

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Meet our Lender: Anastasia Alt

Read on to learn how the evolution of Anastasia has also become the evolution of her style. and how style lend lets her explore without breaking the bank.

When did you start renting/lending from Style Lend and why?

I started lending this past summer soon after meeting the founder and CEO of Style Lend, Lona Duncan. I immediately loved the concept as a great way to monetize and store the items in my own closet. I am excited to rent some great dresses for myself as the holiday party season approaches.

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Shopping habits (do you shop online, flash sales, in person, etc.)

I shop through sites like Gilt for great deals on the designers I love most. I also buy a lot of costume jewelry, which I pick up on Bauble Bar, in my travels around the world, or at shops around New York. Some of the pieces I love the most and those for which I receive the most compliments I bought for just a few dollars on sidewalk tables while walking the side streets of New York. A statement necklace (or five!) is the perfect thing to bring so you can pack fewer clothes and pull off different looks each day on a trip.

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Favorite brands/designers and why?

I love Helmut Lang, Phillip Lim, and Rag & Bone for their simple, structured styles in mostly black, white, and neutral palettes. I like to mix up these looks and add color through bright jewelry and cool accessories I find all over. I wear a lot of ballet flats for walking around New York and Ferragamo makes my favorite, classic style with a flat bow across the front.

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For bags, I like the understated look of Bottega Veneta in a classic hobo shape; I use my bigger black one for day and my smaller one in bright red for evening. For evening wear, I just bought a floor length Zac Posen gown in a beige color (it’s on Style Lend!) that I am excited to wear with some great jewelry (I really love jewelry!) and a good tan for the right occasion.

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What are your favorite things to do in NY?

I am always looking for new and different things to do throughout the city and I am hardly ever out of options! There are a few activities I am especially looking forward to in the coming weeks. The New York Botanical Gardens has special evenings to showcase their holiday train show with cocktails and live music that I plan to attend. I go to FlyWheel for a great spinning workout and am looking forward to trying an adult gymnastics class at Chelsea Piers soon. I also can’t wait to finally go to Trapeze School in Queens! I recently converted to a vegetarian and mostly vegan diet, so Jivamuktea Café near Union Square is a favorite spot to grab a healthy snack or meal. While I constantly seek new activities, there are two spots where you can find me again and again: Baby Grand for late night karaoke and the Good Room for late night dancing!

Can you tell us a little blurb about your background, job, and how long you’ve lived here?

I am a lifelong New Yorker. I grew up in Manhattan, went to college at Columbia and moved to Williamsburg this year, which I absolutely love. I am an avid traveller, so despite strong local ties I like to explore new places and have spent significant time abroad over the years, especially throughout Europe and South East Asia.

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After working in finance and the corporate world for several years, I am also kicking off a new professional chapter this winter. I just left my job as a management consultant and am learning web development and programming full-time over the next few months. I have plans to start a business after I complete my coding course. I also have a “side hustle” throwing theme parties roughly every six weeks under the series name Patzo Party. Costume parties are another way I love to express myself with fashion.

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How would you describe your style?

Overall, my clothing is definitely quite structured, classic and tailored, but my outfits get an infusion of whimsy and fun through bright jewelry, creative nail art, and interesting accessories that I add in layers and change depending on my mood. My personal style has evolved over the years alongside my zip code in New York City.

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I grew up on the Upper East Side but these days I spend most of my time in Williamsburg and in downtown Manhattan. I was about as preppy as they come through college (polo shirts, headbands and pearls were all wardrobe staples) but I have moved towards an edgier and more eclectic sense of style in the past few years. Today, I see fashion as a great form of self-expression that can evolve as I do. I am inspired to try new looks just walking around my neighborhood in Williamsburg and love discovering local designers.

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One thing that would be your “dream item” to rent on Style Lend?

I’d love to rent the Chanel Velvet Boy Bag in Emerald Green for a great party or night out. The cross-body chain makes it easy to dance without having to put down your bag!

Why do you like the concept of renting vs. buying?

If there is one thing I know for sure, it is that my style will continue change as I do going forward. Style Lend makes it easy to express my evolving sense of fashion without committing to buying expensive pieces. I love it!

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Thank you so much to Anastasia for letting us into her style & home. Love her style? Rent it on http://www.stylelend.com or by downloading our iOS app.

Featured Renter, Meet Tilden!

When did you start renting/lending from Style Lend and why?

I started renting/lending from Style Lend last summer (2014) and have been obsessed with it ever since. As a blogger, I absolutely love the concept of renting designer RTW pieces for those more laid back events and blog photos. It makes the idea of playing dress up more mature and realistic to participate in for someone blogging as a business.

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Shopping habits (do you shop online, flash sales, in person, etc.)

With my crazy schedule, shopping online is 10x easier but I do get hesitant from buying outside my brand comfort zone – the sites I know will fit. If they don’t offer free returns, I usually abandon my shopping cart. In person I feel more comfortable trying the pieces on, but styles are limited and practically everyone’s my size.. Basically shopping for me is either a hit or miss, depending on the day, time and place I decide to shop.

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Favorite brands/designers and why?

Retailers: Asos, Nasty Gal, Urban Outfitters, Zara, Top Shop, H&M, Club Monaco

Designers: Coach, Rebecca Minkoff, James Perse, Elizabeth & James, Vince

I love all these brands/designers because they best describe my style every season of the year, as well as stay reliable with sizing and pricing. I know what to expect when shopping from each of them and rarely disappointed in my picks (other than the occasional buyer’s remorse..)

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What are your favorite things to do in NYC?

Brunching, without a doubt. It’s borderline a religious activity on both Saturday and Sunday where you get to indulge without criticism and people watch all at the same time. I honestly feel I understand the city I call home much better on weekends and fall in love with it all over again.

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Can you tell us a little blurb about your background, job, and how long you’ve lived here?

I started my blog To Be Bright in January 2013 as a junior year in college with hopes to score a coveted fashion/retail public relations internship in NYC. As someone who was born and raised in NJ, the Big Apple is practically my second home and where I felt the most independent and secure while still having the comfort of home nearby. The goal was to get that internship that would lead to a job where I could secure that location of freedom & family – TBB would be the place where I show a little more about myself and my personality in a visual form, something a paper resume could never do.

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I rode horses my entire life, competing nationally up and down the east coast since age 10 at a serious & competitive level. The University of South Carolina recruited me my senior year of high school to compete on its Division I NCAA Equestrian Team, which I did for the first two years of my college career. Fashion was always an interest but something I could never “get into” because I didn’t have the time for it. However, I made sure to always dress for class and took a lot of pride in the pieces I owned and kept in my closet.

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When I resigned my position on the team to pursue other interests, I got involved blogging and soon becoming the online editor and PR director of our student magazine. It was then where I discovered my love for writing/sharing content as well as using social media to the best of my ability for a business, so to speak.

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So launching TBB was originally to share the work I did for the magazine, but it soon became the platform of my style and shopping habits. When I saw such a strong and positive feedback to my fashion-related posts, I decided to focus a bit more on that. It wasn’t until I was being asked to feature products and share my opinion on a broader spectrum that I realized I could make this a real business. Two and a half years later, To Be Bright is a fully-focused life & style blog that came to be in the most organic way possible – I couldn’t be happier with the direction my passion has taken me and I cant wait to see what the future holds for it.

Any little quirks?

Superstitious and I blame my dad for this one in the most appreciative way possible. He always made me think in an optimistic manner, work hard for the things I desire and stay hungry. That being said, he would consider certain moments and things to be considered “lucky” and to act upon them when appropriate to encourage a positive mindset. So if I catch the clock at 11:11 or see a penny heads up, a wish will be made and a coin will be picked up and pocketed. I also have a small habit of checking my zodiac app every morning, just to mentally prepare what may or may not happen to me that day…because you never really know.

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What do you love most about being an influencer?

What I love most about being an influencer is the ability to help someone out with a dilemma, in the form of clothing or by a change of perspective. When someone comes up to me and compliments my blog or tells me that it’s helped her in some way, it makes me so happy to know what I’m putting out there is bettering another person. At the end of the day, that’s what I want my blog’s presence to represent.

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How would you describe your style?

Transitional – as I’ve grown and documented my fashion timeline for the past two years, my style has been a direct reflection of who & where I am during that time in my life. Since college and moving into NYC, my style has become more structured, minimalistic yet thought-provoking enough to take a second glance, and thrifty nonetheless. I score at sample sales, online sales and discounted stores & consignment shops to balance the budget I need to stick to and the appearance I want to maintain. In a year from now, my style might be completely different in the way I shop and share but for right now, it’s representing the very place I’m in with my real life.Feature_Tilden_MG_0860

One thing that would be your “dream item” to rent on Style Lend?

Probably anything Chanel (duh) but honestly, a nice Louis Vuitton tote would be fun to carry around for a hot second – it’s been a secret wish of mine to get but I’m being patient with my indulging, for now.

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Why do you like the concept of renting vs. buying?

Renting is great because it’s an “in the moment” action that can satisfy a luxury need – like an event or photo – while not having to commit to the price and redeem the “payoff.” For someone on a strict budget but looking to expand her designer reach, Style Lend is the perfect platform for me to push my blog in the direction it needs to go without having to pay for the consequences, no pun intended, of sacrificing bills over a moment of style.

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We had a blast getting to know Tilden and we thank her for letting us come over. Love her style? check out her blog To Be Bright  or some of her favorite items at Stylelend.com or download our app

Color Splash: A Pop of Red

This month we’re pulling our fav colors out of our wardrobes! On the Style Lend app, users can simply filter their search based off their preferences such as, size, style, and of course – COLOR! Let’s splattered some color all over August. RED_MG_9934_v1 This month, add some flair to your outfit with a red accessory. Whether it be a pair of jelly shoes, a purse, or a red lip – don’t be afraid to add this beautiful bold color to your daily wardrobe. We suggest wearing neutral colors to really help your red accessory pop! Rent this Vagabond red leather purse from our app right now! RED__MG_9975_v1 With a colorful accessory like this, it’s easy to make a plain outfit really POP! We paired it with a simple summery B&W ensemble. RED__MG_0002_v1

As many of you know, we have more than just dresses to rent now! You can rent shoes, jackets, accessories (purse, necklaces), etc. Want this stylish red leather circle crossbody in your wardrobe for the week? Rent it from us on the app!

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LBD? How about a LRD – Little Red Dress! Want to be little more daring? Wear red on more than just your accessories! Make a fashion statement at your next event with this bold red Keepsake dress!

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For the perfect fit and flare dress, we suggest finding a dress that flares out at a lower hem line. The lower hemline shows off a more sleek classic look while still showing off it’s flattering curvy silhouette! This statement Keepsake the perfect cocktail dress for your night out!

Rent these red items on our APP for your perfect outfit this month!

Meet our lovely lender, Laura Dannels!

 

We’re so excited to introduce you to our featured lender, Laura! She has an amazing sense of style that has developed over her years of traveling and moving. Laura is originally from a city nearby Lake Tahoe, she then moved to Sacramento, Texas, and she is now continuing her adventure in SF! We are certain Laura is the best dressed woman working in Leadership and Organizational Development – who wouldn’t want to dress like her to work?! Lucky for us, Laura brought an entire suitcase full of fashionably chic outfits to our photo shoot!

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when did you start renting/lending from style lend and why?

My closet has always been a “style lend” concept. I also have so many formal dresses my friends have been calling me to borrow items for years. When I found out Style Lend existed (it was posted in a gala Facebook event) I was so excited! I brought a handful of dresses over and have been continuously adding items. I buy so many beautiful gowns and unique dresses that can only be worn once or twice. Style Lend is a great way to get back some money spent on dresses and also still keep the ones I’ve fallen in love with.

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fav go-to outfit?

My favorite go-to “look” would definitely be long dresses. This is one way to really complement my height (I’m 5’10). Maxis, Gowns and stunning strapless numbers always seem to call my name! Long dresses really accentuate different body styles and really make a women look elegant.

what are your shopping habits?

I am definitely an “in person shopper” unless it’s for a brand I wear all the time. The great thing about Style Lend is that if you know your size in a brand like BCBG it’s so much easier to order! Also, it’s important to know what looks good on your body style. I have broad shoulders and a large bust, so it can be tricky to find the right fit.

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We LOVE this BCBG fringe suede skirt! Rent this entire outfit on our app!Laura_MG_0009_v11

FAV brands or designers?

My favorite brands are definitely Alice and Olivia (because its very flirty/girly), Maje, Sandro and Theory. I wear a lot of black so Sandro always seems to have something that’s sophisticated and classy. Other favorites are MARC by Marc Jacobs because its cool and a little edgy and an easy standby is BCBG, or even better yet their Runway collection.

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where do you get inspiration for your outfits?

The outfits I chose for the photo shoot really show my eclectic fashion taste. However, they also highlight easy go-to outfits for running around San Francisco. With fall coming, I am really excited about earth tones, leather and anything with fringe! Also, since SF is cold I always try to style my outfits with some sort of jacket or sweater top.

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how would you describe your style?

My great grandmother was a NYC suit buyer in the early 1900’s and my grandmother was the most fashionable women I ever knew. Even into her 80’s she was always dressed to the nines with the perfect outfit and accessories. She read Vouge religiously and when I’d shopping with her in NYC. The stores even knew her by name! I can hear the staff and Neiman Marcus greeting us to say “Welcome Mrs. Jampol”. I can still remember going into her spectacular closet and seeing row after row of beautiful designer shoes, handbags and unique coats.

I’ve always felt that fashion was the best way to express myself and there’s nothing I love more than hunting down the perfect outfit. I definitely don’t stick to one style and I consider myself a fashion realist – there’s a perfect out fit for every event! My looks range from preppy or bohemian to rock glam, vintage, sporty and sometimes flirty fun.

what would be your one “dream item” to rent on our APP?

I am definitely a realist and wouldn’t feel comfortable spending a few thousand on a dress for a one time event, so having Style Lend would allow me to rent gowns like a beautiful Marchesa Notte.

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What are your fav things to do in sf?

I really enjoyed volunteering my time with organizations throughout the community. Because of my volunteering, I tend to go to a lot of charity events, galas or auctions (hence I always need nice dresses). I also love to get away on the weekends to wine country or down to Half Moon Bay.

WHy do you like the concept of renting vs. buying?

I love the concept of lending out clothing because I like to stay current every season and there are pieces that I LOVE but I just can’t wear very often. Lending them allows me to keep them around for when I want them but still make some money on the side in a very pricey city.

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We had an amazing time getting to know Laura and her amazing closet! You can rent every item Laura wore from her closet on our APP! She has the best outfits for the best prices!