Meet, Sherita!

We are so excited to share our StyleLend of the month: Sherita. She is talented, beautiful and has some awesome pieces to rent from.


When did you start renting/lending from Style Lend and why?

I started renting with Style Lend last fall after I meet the CEO of the site/app at a Levo League event. I knew I had more evening wear than one girl needed and thought it would be a great way to make some extra money from gowns that I wasn’t wearing.

Shopping habits (do you shop online, flash sales, in person, etc.)

I am a huge online shopper! I find that when I am in stores, I get overwhelmed these days since I shop so much online. From flash sales, especially on Gilt to browsing the sales at, I am addicted.


Favorite brands/designers and why?

Halston Heritage, DVF, Helmut Lang are definitely a few of my favorites. I like interesting cuts and draping and of course who can live without a DVF print!

What are your favorite things to do in NY?

I am big foodie, so dining out is on the top of my list. These days, when I am not auditioning or blogging, relaxing on my rooftop is the perfect end to my day.


Can you tell us a little blurb about your background, job, and how long you’ve lived here?

Originally from Detroit, I went to Loyola University in Chicago where I studied Finance and International Business.  On the contrast, most of my life has been spent in front of the camera. I have been modeling since I was 15 and am currently an actress, model & Host- In addition to running my blog, Busy Wife Busy Life. I have lived in NYC for over 10 years and it’s where I call home.

What is your fav piece of content you’ve created for your blog?

Even though I love giving fashion & style advice, like in my 7 Habits of Ultra Stylish Women, I would say some of my favorite content are my finance posts. Being able help people be more mindful of their money, is something that never goes out of style.


What do you love most about being a model?

Being able to work with a variety of people and play different characters/roles is one of the best things about my job. I loath monotony, and being an actress/model gives me the chance to do something different everyday and that is what I love the most.

How would you describe your style?

My style is very contemporary, yet classic. I love interesting cuts and styles but at the same time a great blazer, paired with a white t-shirt and jeans has my name all over it. It really depends on my mood- I am not afraid of color or prints! My go-to’s consist of a lot of pants and dresses – maybe I will call it uptown, meets downtown chic.


One thing that would be your “dream item” to rent on Style Lend?

Well, I definitely wouldn’t mind carrying a Chanel bag, but dishing out a few thousand on a handbag is not my thing (yet). I would love to rent one and just carry it for a few days straight. Lol.

Why do you like the concept of renting vs. buying?

I did a post about How Renting Your Wardrobe will really change the way you shop, this was even before I discovered Style lend. I think investing in quality pieces is the perfect way to build a lasting wardrobe, but sometimes you just want to have fun with your clothes. Renting gives you the opportunity to try new trends, experiment with colors you wouldn’t typically wear or just be someone completely different.


As you can see we had so much fun shooting in her neighborhood! Check out Sherita’s lifestyle blog: Busy Wife, Busy Life ( and go rent her style!


Letter from our CEO

Dear Style Lenders,

First, I want to express my deep gratitude to all of you that have believed and supported us from the start and continue to do so every day. Through your comments on social media, likes, introductions, rentals, and shares with friends, you have all made a contribution to help grow Style Lend into what it is today. I also want to thank our lenders, who have shared their amazing items with our community of renters, who love to experience wearing unique, classic, trendy, and coveted pieces from your closets. Style Lend would truly not exist without you.

Our amazing community allows Style Lend to not just be another e-commerce site that consists of only transactions. Style Lend is meant to feel like your ‘best friend’s closet,’ by allowing renters to obtain new outfits from within their community, as well as receive personal styling advice that they would from a friend. We have stylists on hand to give you advice on how to style items, recommend what is appropriate for specific events, and sometimes even answer personal questions you may have (we’ve heard it all). So definitely take advantage of Dale, our ‘Style Psychologist’ who can help you make the most out of your rental so you can create amazing memories with it.

The Style Lend experience, not only allows renters to obtain items that they may otherwise not have access to (or wanted to spend the money on), but contributes and promotes an overall sustainable lifestyle. Sustainability is something we are proud to be a part of and encourage at Style Lend. It’s the future of fashion (does our planet even have a choice?). Celebrities such as Emma Watson, Leonardo Dicaprio, Gwyneth Paltrow, and Anne Hathaway are all advocates for. Check out the article Anne Hathaway shared to promote sustainability HERE.

So what’s to come next for Style Lend? We’re going to reflect our lifestyle and what we truly believe in, in everything we do. You will hear from the Style Lend team and other Style Lenders on how they live the Style Lend life, from fashion to travel to events.  We will share all of it through Instagram, Facebook, Snapchat and Twitter (stay tuned).

The foundation of the brand, which we are continuing to build upon and express, will also be reflected in our updated look and feel of our website/mobile experience, all of which is a result of your feedback over the last six months.  

Can’t wait to share that with you in July.

As always please email, call, message me with any feedback, questions, concerns.

Stylishly Yours,
Lona & the team.

Meet Melissa, the Founder of Riley Versa

Hey Style Lend girls, allow us to introduce you to Melissa Urfirer, our featured lender of the month!  Born and raised in NYC and immersed in the fashion world her entire life, Melissa decided to launch Riley Versa, an innovative line of handbags, which are available to rent on Style Lend!


What makes Riley Versa so unique?

Well, it’s the ultimate versatile bag you can dream of.  These gorgeous leather bags allow you to change the covers and turn your neutral day bag into a striking and bold evening bag.  Riley Versa’s interchangeable magnetic covers allow you to be boldly VERSA-tile with your fashion choices at all times.


Can you tell us a little more about your fashion background and what made you decide to start your own line?

My grandmother is the ultimate fashionista, so I’ve always loved fashion.  I learned more about the industry interning at Conde Nast’s W Magazine and Saks Fifth Avenue, but my idea to start my own line came from a personal desire for the product!

It all started on a trip to Miami; I packed a brightly printed clutch for the weekend and didn’t realize until I arrived that it clashed with everything else I had packed! I had one of those “wouldn’t it be great if…” moments, and decided to actually make it happen. I knew I wasn’t the only person who wanted a bag like this, and other women would appreciate having a bag that gave them the flexibility to instantly transform their look.


Riley Versa is where luxury and convenience intersect. It’s perfect for the jet-setter; the woman who travels for work or pleasure and cannot pack multiple bags but can pack multiple covers. Riley Versa’s streamlined approach saves valuable suitcase, closet and drawer space – covers are infinitely easier to store than bags!

Riley Versa also spares you the hassle of transferring the contents of your bag when switching purses. I’m constantly leaving a credit card in one bag, and a lip-gloss in another, but with Riley Versa bags I can leave all of my belongings in one bag, and simply swap the cover for an entirely new, versa-tile look.


How would you describe your style?

Classic with a twist. I love starting with jeans and a white t-shirt and then adding some fun pieces – bright shoes, a funky necklace, a leather jacket…and most importantly a Riley Versa bag!


Other than Riley Versa, what are your favorite brands and why?

Zimmerman, Self-Portrait and FRAME. I think both Zimmerman and Self-Portrait masterfully mix delicate feminine details with bold sexy ones. Both brands create pieces you slip on, and just feel great wearing. And I live in my FRAME jeans. I have FRAME ‘Le Color Rip’ Skinny Jeans in both black and white, and they are wardrobe staples. I swear The Sisterhood of the Traveling Pants was written about them – they look good on everyone!


What are the essentials you carry in your Riley Versa bag?

My wallet, tic-tacs, sunglasses, and Aquaphor – in case you can’t tell, it holds a lot!


What are your favorite things to do in NYC?

I love walking around and exploring new areas, trying new restaurants and checking out new boutiques. And now that the weather is nice, I love packing a picnic lunch and spending the day at the Great Lawn – enjoying the “great outdoors” New York style.


Anything exciting in the works for Riley Versa?

Yes! We are releasing two new covers a new style bag this summer.

Thank you Melissa for talking to us and giving us so much insight into your business! Go to our website or app to check out all of Melissa’s items, including her amazing Riley Versa handbags!

Say Hello to Nupoora!

Meet Nupoora! This talented woman has amazing taste in fashion, home decor, and art. Originally from Seattle, Nupoora was doing Beauty Marketing for Nordstrom. She now works at a startup called! She’s making an impact on our world by doing something she loves.


what is UDEMY.COM?

I decided to take a leap back into the startup/tech world and joined an incredible mission-driven education company called where we’re helping democratize access to education. Right now, we have over 7 million students in 190 countries, and I’m incredibly proud of how far we’ve come over the past year! There is nothing more satisfying that waking up everyday and going to a job you absolutely love.


Nupoora recently invited us into her creative and unique apartment for a fun photo shoot! In her home, Nupoora creates her beautiful work in her personal art studio!


WHere did you get inspiration for decorating your house?

I’ve wanted an art studio apartment for as long as I could remember! I’ve been pinning art studio inspiration images, and extracted my ideas from there! There’s also nothing like the Renegade Craft Fair to make you want to deck out your place like an Anthropologie window display!



I am an artist. It’s a statement that’s taken me a while to accept. started as a small passion project and became a full fledged small business for my artwork. I’ve been painting and drawing since I was little, and this year, I finally decided to make something of it. 100% of the profits from my artwork goes towards microloans for women in other countries through sites like I am lucky enough to have a wonderful full time job, so this website is my way of trying to make an impact while still doing something I love.


WHat’s your fav painting you’ve ever done?

My favorite painting is called “Sun on my cheek”. It’s a watercolor and pen painting I did late one night a few days before I launched my website. My dear friend just purchased the original, so I know it’s in a safe and loving home 🙂


When did you start renting/lending from style lend?

I started using Style Lend about a year ago after two of my close friends showed up to dinner casually donned in some Alexander McQueen dresses they rented from Style Lend!

WHy do you like the concept of renting vs. buying?

Let’s face it, San Francisco is expensive; we can’t afford to be shopping 24/7, and in addition, we have to be doing our part, no matter how small, to recycle and re-use!


do you have any shopping habits?

I tend to boutique shop online and pop into retail stores when I’m hanging out with my sister!

fav brands/designers? why?

Dream Designers: Zuhair Murad, Elie Saab, Preen, Sophia Webster, Peter Pilotto, Aquazurra, Atelier Versace
Designers for Everyday: Aquatalia Boots, Jason Wu skirts & dresses, For Love and Lemons, Stuart Weitzman pumps, DVF
Fast Fashion: Everything Zara, Aritizia, Jcrew, Urban Outfitters and local SF Boutiques

what’s your “dream item” to RENT on style lend?

Style Lend had a stunning deep emerald green Dior bustier dress a few weeks ago! I wish had an excuse to rent it :)!

We are truly inspired by Nupoora and her go-getter attitude! Visit and support her by joining to help women living in poverty around the world.

shop stylish closets and rent from style lend like nupoora on our APP!

Meet Jessica Kate–Style Lend’s OG!


beautiful, classy, and intelligent

Say hello to our Renter of the Month, San Francisco’s Jessica Kate! OG is an accurate nickname as Jessica started renting from Style Lend from the very start. Literally, out of our CEO Lona’s closet. 😉

We love her because her intelligence and beauty are equally on par. For the last 8 years, this stylish girl has worked as a psychotherapist.

Jessica recently showed us her gorgeous apartment in the center of Pacific Heights. With stunning views of the golden gate, and an adorable balcony where she has her morning coffee, we couldn’t stop taking photos. Her decor is a mix of Vogue/Restoration Hardware.

Take a peek into her home and see which Style Lend pieces are her favorites to rent.


I like simplicity with a few pieces that stand out. I prefer neutral colors and hues. I wanted to contrast the old world San Franciscan architecture of my apartment with modern, contemporary furniture/pieces and use artwork to bring in sparks of color.



Shoes. Jessica’s main fashion addiction. Alexander McQueen being one her favorites.


We’re dyingggggg over this chandelier!!!


“let fashion be an extension of yourself” – jessica


when did you start renting from style lend and why?

I began renting from Style Lend during it’s early days – basically as soon as I found out about it – I loved the idea that it was local, easily accessible and the renting options were very compelling….after my first rental, I was hooked and have been since.

shopping habits?

I don’t always plan shopping – it often “just happens” however my go to’s are Net-o-Porter, Revolve, ShopBop.

favorite brand/designers?

I love Vince for day to day wear – simple/clean looks.

Frame denim is my new favorite for jeans – the fit is amazing, I especially love their distressed denim.

I love Valentino shoes, more of an edge – I just recently purchased the Valentino Rockstud pumps (for rent on our app), in love with them. I’m also a big fan of Chloe and Stella McCartney.


what are events you like to go to?

I travel quite a bit, lots of weekend getaways – Laguna beach, NY, Napa. I attend a variety of events- park days at Mission Dolores to music festivals to galas. In the last 1.5 yrs, I’ve rented dresses/pieces for Art Basel in Miami, Hawaiian vacations, weddings in Steamboat Springs Colorado and Sayulita, Mexico, NY Fashion Week and NYE in SF.




I love how SF/Bay Area has a bit of everything within reach – mountains, ocean, snow, beaches. I love how each district offers something unique and entirely different than its neighboring area. Great food, dynamic people, fashion and culture.

What would be your “dream item” to rent on style lend?

My dream items are often the designer dresses that I wouldn’t necessarily buy but would love to wear, and certainly rent to wear! I also love the idea of renting jewelry for the same reason.



why do you like the concept of renting vs. buying?

I like the concept of renting vs buying, particularly for dresses, because often you want to wear something new or that you haven’t worn yet and renting allows you to do so in a way that’s easy, accessible and affordable!


DOWNLOAD NEW STYLE LEND APP HERE AND SHOP stylish closets like jessica’s!

Meet SF’s Social & Savvy Lauren Helm


Always polished with a hint of edge.  

That’s what I think of every time I see Lauren Helm– and her on-point witty humor. One of San Francisco’s “it” social, stylish, and savvy twenty-somethings, it’s no surprise that her closet and bedroom intersects this very idea of classic with a twist. Which is why we picked her to be our “sought after” closet to feature this month!Screen Shot 2015-04-29 at 1.34.26 PM Straight out of a vogue editorial, her room is set to perfection. High wood-beam ceilings go 15ft high, a cozy fur found from an antique market in Stockholm is tossed elegantly across her bed and romantic candles are lit everywhere. It’s absolutely stunning. Screen Shot 2015-04-29 at 1.26.59 PM Her favorite designer is Alexander Wang. Known for his urban designs, this city girl knows exactly how to layer and put an outfit together. Never boring, always sophisticated, here’s a peak:Screen Shot 2015-04-29 at 1.27.30 PM

How do you accessorize.

I have two favorite items that I always wear. Two pearl strands that my mom gave me, and this Philip Lim necklace. I got it in college, freshman year, on shopbop.

When did you know you loved fashion?

When I found out about Gilt…everything escalated.

Lauren Helm Style Lend
Lauren’s Style Lend Closet

What you’re reading.

Slouching towards Bethlehem…short stories about the Bay Area and a portrait of SF in the 1960’s. I just read about it in Vogue.


Most eclectic piece in your closet.

My Louis Vuitton loafers. I bought them at a consignment store in LA. My sister made fun of me for getting them, but now that they’re back in style…I even wear them to work.

Fashion words to live by.

Definitely quality over quantity. I would always rather have a few nice things a season than a bunch of random stuff. Each season I’ll get a couple every day pieces, but then focus on more bold/fun items.

3 fashion/beauty essentials for SF living

  1. Booties- Perfect transition for day to night out in SF.
  2. Sunglasses- Can instantly spruce up any outfit, my new favorites are Barton Perreira.
  3. Leather jacket/ blazer- have way too many colors and styles.

Shopping habits (do you shop online, flash sales, in person)?

Almost always online, in SF it’s hard to find a lot of time. I’m really good about finding great price points without spending a lot.  The only time I do shop in person is when I’m traveling. I love stopping in all the local boutiques because you can find great pieces you couldn’t find anywhere else!

Favorite brands and designers?

First and foremost, Alexander Wang– eclectic and fun. Carven–newest obsession, especially this romper. Acne and Helmut Lang– street style chic. Equipment– the best shirts! I love checking out consignment stores every now and then to find cool, vintage pieces. Screen Shot 2015-04-29 at 1.41.18 PM

Events you like to go to (can be from brunches, napa trips, to galas)

Saturday usually starts with brunch and a new reason to celebrate, whether it’s a birthday celebration, showing a friend from out of town the city, wine country, or going to watch the Giants. I’m a huge foodie so every couple of months my friends and I will choose a new restaurant in the city which makes it fun to experience together.  Love going to events- anything that requires a new dress.  I’ve been trying to explore outside the city more too, the Bay Area is so pretty!  Spent the weekend in Stinson exploring recently and it was great to get out and get some fresh air.

Your fashion motto

Be comfortable and be yourself, but don’t be afraid to take risks! (aka like this romper below)

Screen Shot 2015-06-05 at 11.36.42 AM

Most recent purchase

Barton Perreira. sunglasses and a vintage pair of Chanel ballet flats

Why do you like the concept of renting vs. buying?

Easy- the price!  You want each event to be special with a new dress, and with Facebook and Instagram, I want a variety, if you’re going to be photographed! Facebook and Instagram, I want a variety if you’re going to be photographed! Screen Shot 2015-04-29 at 1.26.13 PM

Download new Style Lend app here and shop lauren’s closet!

Featured Lender of the Month: Vanessa Pilar Minnis

When Vanessa agreed to be our featured lender of the month, we were over the moon! She’s got this whole cool city girl thing going on but still manages to be down to earth. We recently invited her to our office, told her to bring some of her favorite pieces and got to meet the girl behind one of our local fashion influencers on instagram, “Shop Save Sequin”.

Rent this Corey Lynn Calter Jumpsuit on Style Lend’s app, $48

#LILLYGATE She’s known for having a lust-worthy closet that’s filled with items from just about every price point. A lover of Target collaborations, Vanessa mixes luxe finds with chic items that won’t break a fashionista’s budget. I think that’s part of the reason why her followers are obsessed with her achievable looks. Vanessa recently told us about one of her most recent shopping experiences / purchases. The coveted Lilly Pulitzer collection from Target.

“Oh the few pieces I managed to scoop from the debacle known as #LillyGate …lol…Lilly Pulitzer for Target. What madness that turned out to be. I got lucky. I stayed up and waited out the website glitches and manged to get the few things I wanted. And truth be told, I love them all. Despite what critics say, I think the price point matched the quality just fine. I love Target. I love how I gave 0 effs about Lilly Pulitzer until Target announced a collaboration. Then it’s like suddenly I wanted whatever it was and I had too have it.”

Rent this Calvin Klein on Style Lend’s app, $38

Most Coveted That’s how Vanessa is. She’s a very smart goal-oriented women and when she wants something, she makes it happen. That’s how she got her coveted Miu Miu bag.

“Well, my favorite, my most cherished piece might have to be a miu miu bag I bought with part of a $5,000 gift card I got from Bloomingdale’s. I happened to win a style contest with Bloomie’s and they flew me out to New York, set me up in a hotel and gave me $5k to shop with in their flagship store. And so my lovely little miu miu bag entered my life. The bag is timeless, but I love that there’s a fun story attached to how I got it.”

SL_Apr23_Vanessa_033_v1 Rent these statement pants on Style Lend’s app, $20

Oh those expensive statement pieces . . . While Vanessa splurges on certain pieces, she’s smart about what she chooses to buy. She recommends that her followers,

“Invest in those statement pieces because it’s worth it. Yes, Zara is great. But a DVF wool, camel-colored trench coat is going to be there for you year, after year, after year.”

That’s why Vanessa loves the idea of Style Lend so much.

“Renting certain pieces gives you the freedom to actually save money for those investment pieces of which I spoke of above. OR pay your bills! Sometimes it’s hard justifying these ludicrous price tags for pieces we’re just going to wear once or twice. And I really like the idea of being a lender and lending out pieces I haven’t worn in forever but can’t bare to part with. Makes sense to me! :)”

Reader LOVE As successful as Vanessa’s blog, instagram, and Facebook is, she attributes her success to her fans and followers,

“My readers are awesome by the way. It’s all thanks to their enthusiasm for what I do that the blog continues to grow.”

We asked what she wanted to rent next…

“I’d rent out something from For Love & Lemons. As a blogger I’d love to shoot something of their’s. Who doesn’t love their whimsical lacey productions?!”

We hope to see a post featuring this soon from her! We know her personal touches will make it all the more cool!